This book starts to engage its reader with information regarding Amanda de Cadenet’s life as a photographer; more accurately, how her peers in the industry pressured her to to keep a place in front of a camera rather than behind it. We’re informed that Amanda De Cadanet is the youngest woman hired to shoot for vogue – which inspired women everywhere to follow a career in photography which is dominantly a male career profession.
The inspiration from De Cadanet Inspired the idea ‘#girlgaze’, which is a project an idea to help females achieve recognition and profile for which they wouldn’t usually get due to gender stereotypes. The project benefits women from different cultural backgrounds, women with different capabilities and opportunities.
The text goes on to talk about the history of feminism, dating back to when the suffragettes first began to appeal for the women’s right to vote. The author believes that the current wave of feminism has lasted since around 2010 and relies on social media to spread information. For example, the use of a hashtag has got ‘girlgaze’ to where it is today; it is seen by many due to being so easily searched for.
The book itself is educational and insightful, and gives me the reassurance that women are working together to fight the gender stereotype of the ‘successful male photographer’.